If you have ever booked a cleaner and then seen the final bill climb for "extras" that were never properly explained, you will know how frustrating it feels.

If you live in a flat near West Kensington station, cleaning has its own little rhythm.

If you live near Fulham Palace Road, you already know the area has its own rhythm: busy pavements, Victorian and Edwardian homes, plenty of footfall, and the kind of everyday life that slowly works its way into carpets.